The GTM
Periodic Table

The complete vocabulary of go-to-market for early-stage B2B founders. 160 elements, 14 categories, mapped by tier and tagged by startup type.

GTM & Co.

v2.0 · April 2026

Tier

Stage

160elements visible

35Foundation

55Essential

53Niche

17Advanced

Foundation & Infrastructure17 of 17 shown

Strategy & Positioning12 of 12 shown

Content & Creative16 of 16 shown

Distribution Channels11 of 11 shown

Outreach & Prospecting8 of 8 shown

Sales & Conversion15 of 15 shown

Community & Owned Audience9 of 9 shown

PR, Earned & Social Proof8 of 8 shown

Analytics & Intelligence9 of 9 shown

Paid & Media7 of 7 shown

AI, Automation & Agent Layer10 of 10 shown

Operations, Process & Discipline7 of 7 shown

Product & In-App Experience11 of 11 shown

Activation, Conversion & Retention20 of 20 shown

GTM & Co.

F · Foundation — Day 1

E · Essential — Month 1

N · Niche — Month 2+

A · Advanced — Scale